While linear TV is still used by big masses on a daily basis the TV consumption is moving towards OTT solutions that offer freedom in sense of time, content and viewing devices. Broadcasters are following consumers and want to be a part of the interactive millennium. They have huge media assets that offer them good opportunities to enter homes via broadband connections. The need to manage the media assets is also becoming more and more important due to competition. This need can be addressed with Teleste MAM.